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Creative Direction / Fashion / Design / Branding / Marketing

We were tasked with reinventing the Shanghai based Brand Asobio. And we did so from a multichannel holistic strategy, providing Design Direction to womenswear, menswear and accessories departments, reporting to the CEO, and working with Marketing and PR, collaboratively.

Developed brand strategy and content on diverse campaigns, involving Celebrity styling and Chinese Top Model, Lu Yan as the Brand's Ambassador.

These actions propelled brand activation and awareness in China. 

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