Indochino

We worked with both internal Marketing and external agencies in the re-branding of the company, advising, mentoring and guiding the client throughout each step along the way, across teams, both in China, Canada and the US.

 

For this project we were involved in Creative Direction, Design, Campaign Production design, Styling and Marketing.

We created a visual strategy, re-defining the target market from a multi-generational approach that resulted in higher order value and advocacy. Sales doubled immediately in China, which boosted the brand's expansion and presence in the US.