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Lane Crawford

Retail

Our task was to ideate and develop a Concept for an entire Marketing Campaign & in-store experience, creating content across channels to provide the framework for the Holiday Season initiatives.

From online to physical experience, including the design of site specific couture dresses, installations for storefront windows and experiential. 

Our assigment included advising and creating new partnerships with global creators and artists, Del Pozo (Josep Font), Alice & Olivia and Ms Min, which enriched, expanded and elevated the brand's consistent avant-garde vision.

 

The Agency was invited to create "The Ultimate Bejewelled Gown", a fantasy dress of epic proportions, alongside a series of sculptures and headpieces, made by delicate and intricate flying wooden structures. 

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