Lane Crawford
Retail
Our task was to ideate and develop a Concept for an entire Marketing Campaign & in-store experience, creating content across channels to provide the framework for the Holiday Season initiatives.
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From online to physical experience, including the design of site specific couture dresses, installations for storefront windows and experiential.
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Our assigment included advising and creating new partnerships with global creators and artists, Del Pozo (Josep Font), Alice & Olivia and Ms Min, which enriched, expanded and elevated the brand's consistent avant-garde vision.
The Agency was invited to create "The Ultimate Bejewelled Gown", a fantasy dress of epic proportions, alongside a series of sculptures and headpieces, made by delicate and intricate flying wooden structures.
