Ricardo Seco x NYFW

This project included creative direction and production design of the show that was presented the collection during New York Fashion Week (NYFW). Additionally, we offer guidance and support to the creative director in the development of the collection and the communication strategy. 

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Ricardo Seco’s FW18 presentation was a colorful vision in an all-white background. The collection was titled ‘Alebrijes Dreamers’ and featured colorful prints and fresh athleisure silhouettes accessorized with collaboration sneakers with New Balance. A partnership highlighted in the development of this use case.

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Our purpose was to send a clear message about immigration, diversity, and originality. Through printed and embroidered lettering important messages of humanitarian perspective were expressed.

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Mexican singer-songwriter and actress Sofia Reyes premiered her song '123' during the event, while models were taking over the stage with playful compositions.