Replay

We worked closely with the Creative Director, Marketing and Communication to create a special campaign for Chinese New Year on flagship stores in China and Hong Kong.

 

The sign of the Horse, which was celebrated for the occasion, symbolizes a strong sense of embrace and unity, and Replay's DNA is about sexiness and playfulness. We combined these two identities and created a life sized horse, made entirely by invisible human shapes embracing each other, sending out a positive message about unity, collaboration, and diversity.

 

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